Update: I just visited the local Mcdonald’s. Same order, but better service. The order was wrong, but the server was very helpful and nice. Maybe all is not so bad. Here is my standard lately.
I am in a hurry, so Mcdonald’s it is.
I decided to get another side salad and a hot fudge sundae. Can’t go wrong with either of those.
This visit was very enjoyable. Lots of employees- 12 that I could see. About 30 customers were in the building while I was there and a good flow through the drive thru. Best visit I have had in a while.
Robert the DividendDreamer
I have been a little hesitant with the possible purchase of shares in MCD. I feel that honesty is the best policy, so I am going to write my true opinion and not something contrived in order to gain favor. So, here is what I think about MCD as of 10/26/2014. I can remember the very first time I ever ate at a Mcdonald’s restaurant. It was in 1974 when we went on a trip to Disney World. I may have been there before that, but I have no recollection. On that day, I had a Big Mac. Man, it sure was good back then. The Big Mac was the only thing I ever ate from Mcdonald’s for many many years. It really was pretty good and it was a little different from the other offerings elsewhere. I do not know if it is me or whether things have changed in the ingrdients or preparation, but the Big Mac is not quite the same as is used to be for me. Now, I usually get a couple if side salads and a Mcdouble or two and a half sweet/unsweet tea. Not bad, but not how I used to remember. I now wonder if I am the only person who feels this way. Is Mcdonald’s the same for the older customer’s as it is for the new customer’s. Have things changed or am I just getting more finicky as I get older. I will say that that first Big Mac was really good, but if I were to get one rigt this moment, I can almost bet that it won’t be the same. Does this translate into the stock being a good choice or not. I do not know. What I do know is, as a teenager, There were ties when I would knock out 5 Big Macs at one sitting and not give it a second thought. It was a few bucks back then for that purchase with a $2.00 drink.- about $10.00, but today, it would be about $25.00 with tax and a drink. The only thing now is that the drink is $1.00 no matter what size. When I am in line, I notice lots of small purchases. I usually cannot comprehend how having 12 -14 employees in the building at that moment could possibly be profitable in the end with those small purchases, but it apparently is profitable. The other day, I went to Mcdonald’s just to see how things looked and just observe how things were being run. Now, this particular restaurant has always been known for bad service in our city. My niece used to manage it, and when she did, I got really good service. But, since then, for the last 15 years, it has been rough. Maybe because of Hurricane Katrina, and the loss of all the old employees things have changed for the wirse, but they have. I stood at the counter after my meal was thrown in the counter and tried to get the attention of one of the 14 people hanging around behind the counter and not one offered to help me. I ordered a tea with 3 lemons and never got the lemons, so I tried to get someone’s attention without really saying “Excuse me,” or anything, but just tried to look jn their direction and start to talk and they turned away before a word could come out. Only after a really rude woman cut right in front of me and yelled at one of the employees did I even have a chance to get the employee’s attention. At first, she seemed angry because I wanted the lemon’s and she had to stop texting to get them. I do not know what to say, but I think cell phones do not need to be in that setting while they are working. It takes there attention off of what they are supposed to be doing. Anyway, I felt like I was imposing and just went and ate my lunch. It was not the best experience to have before making a decision on whether to buy this stock or not. I know things have been tough all over lately, but I think if MCD gets back to the way it used to be-back when I was a kid, it might start to pull families into the flock. I remember the commercials on TV and it seemed that the employees treated you really nice back then just like on TV. I did not feel like I was imposing, but just buying lunch or dinner and getting it from someone who cared. Not like that anymore. A well run company should also be well run down to the very bottom level employees. My experiences with Disney, have always been that way. If Mcdonald’s employees were as engaging and nice as Disney’s, I think that more family’s would be drawn to then for that fact alone. I know I would. As it goes, I do not bring my kids to MCD around here and do not plan to. I just go if there is no other option at the moment. So, regardless of the numbers or the trends in the sales etc., I feel MCD might have to do a little work to improve the image I have of it before I can truly say I want to own that stock at the current market price. I think sales might be slumping because the sales people might not be doing what they really should be doing. Unless the menu changes, the results have to come from somewhere. You either cut costs or sell more or both. If the menu stays the same, then customers are going to have to make larger purchases or more customers must make many more smaller purchases. Either way, it probably boils down to the final link in the chain and that it the cashiers and servers. They must be encouraged to be engaging, helpful, polite and friendly. They must also look like they are happy to be working there and not just annoyed that they have to work for a living. This is only my experience, and I can only speak from my own. However, I have been to many different Mcdonal’s locations in the last few years and not much different results. I have been to Mcdonald’s restaurants in Mississippi, Alabama, Louisiana, Texas, and Spokane in the last year and Spokane and Texas were the best. The others were bad and some of the locations were really run down and I felt like I was not in the best area to be while traveling with kids and my wife. So, I am putting any purchase on hold right now, until the stock price comes down quite a bit. The dividend seems nice, but I feel that the price might come down a bit more from here. I might be wrong, but I do not see anything in the restaurants that is any different than it was at any time in the last few years. In order to go forward, they need to make some kind of change that is noticeable. Does anyone have any similar experiences? What are your thoughts? Is MCD like you remember when you were a kid? Keep cranking, Robert the DividendDreamer Posted from WordPress for Android